Is Pumpkin Spice losing its edge?

Discover the new fall favorites!

Pumpkin Spice Latte

Is America’s love affair with pumpkin spice fading? Not entirely—it’s still a favorite, just not as popular as it once was.

With the first day of fall over a month away (September 22nd), an early poll shows that 58% of Americans don’t consider pumpkin spice the best fall flavor.

In fact, it only ranked fourth overall. So, what flavors beat it? Here are the top 10:

  • Cinnamon: 39% said it’s one of their favorite fall flavors.
  • Salted caramel: 37%.
  • Candy apple: 36%.
  • Pumpkin spice: 32%.
  • Maple: 28%.
  • S’mores: 28% (Isn’t this more of a summer flavor?).
  • Pecan: 26%.
  • Toasted marshmallow: 24% (Again, a fall flavor?).
  • Sweet potato: 20%.
  • Cranberry: 19%.
Matt Ray

Matt Ray

Matt is a Jacksonville native and has been in radio for over two decades. Matt also owns his own production company that produces Award winning Radio and TV commercials all over the country for a variety of clients.

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