Is Pumpkin Spice losing its edge?

Discover the new fall favorites!

Is America’s love affair with pumpkin spice fading? Not entirely—it’s still a favorite, just not as popular as it once was.

With the first day of fall over a month away (September 22nd), an early poll shows that 58% of Americans don’t consider pumpkin spice the best fall flavor.

In fact, it only ranked fourth overall. So, what flavors beat it? Here are the top 10:

  • Cinnamon: 39% said it’s one of their favorite fall flavors.
  • Salted caramel: 37%.
  • Candy apple: 36%.
  • Pumpkin spice: 32%.
  • Maple: 28%.
  • S’mores: 28% (Isn’t this more of a summer flavor?).
  • Pecan: 26%.
  • Toasted marshmallow: 24% (Again, a fall flavor?).
  • Sweet potato: 20%.
  • Cranberry: 19%.